L'Oreal Paris Permanent Hair Color, Light Ash Blonde

Since 1973, L’Oreal Superior Preference has been the gold standard in permanent hair color, delivering long-lasting, extraordinary shine and luminous hair color. What makes Superior Preference hair color so special is the unique Fade-Defying Color and Shine System, which pairs a translucent gel formula with the famous Care Supreme Conditioning treatment. The result is beautifully crafted, long-lasting hair color with depth and dimension. With over 50 luminous shades available, you can find your own signature color.

The Superior Preference Permanent Hair Dye Kit provides gorgeous, fade-defying hair color with dimension. The gel hair dye formula is paired with Care Supreme Conditioner with Shine Serum, which helps maintain color vibrancy and provides silk and shine. Superior Preference hair color kits have been the gold standard in hair dyes since 1973. With over 50 shades to choose from, you can find the perfect shade for you, from luminous red to cool ash blond to deepest black.

L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color. From fade-defying Superior Preference to bold, stylish Feria and gray-coverage from Excellence Crème, there is something for everyone. Get beautiful color from L'Oréal Paris hair color, whether it's permanent, semi-permanent, temporary hair color, or root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.

L'Oreal Paris is an innovative total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics. With a wide range of options and a reputation for excellence, L’Oreal Superior Preference remains a top choice for long-lasting, vibrant hair color.

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